In semester 2 , 2022, Hormoz Ahmadi, Alex Campbell, and Syed Fazal-E-Hassan, three academics from Peter Faber Business School (Marketing Discipline) designed and conducted an on-campus (Brisbane, Melbourne, and North Sydney) activity on weeks 10 (week starting from October 03) and 12 (week starting from October 17). Students from three fully Asynchronous units (ENTR303, MKTG301, MKTG318) were involved in the event.
The activity aimed at helping students to improve their final assessments of the three units. It was an excellent opportunity for students to work in teams in an on-campus environment. Students got a chance to think about the solution from a group’s perspective while working with peers of other units.
Consequently, this activity helped students build connections and capitalise on their network strength. The activity was implemented as a competition, and winners will receive gift cards. Refreshments were provided for all the sessions.
Student Testimonials: “Thank you, and see you soon! The session was very insightful and collaborative, I appreciate that! “
Activity aimed at making a social impact: “You are required to deliver a product, service or solution for a certain need, want or problem. You describe and justify your product, service or solution, which should be related to a societal problem. You are required to use your learnings and understanding of international marketing, strategic entrepreneurship, and/or social marketing to provide a unique solution to the societal problem. Further, you are required to provide your reasoning for why this product, service or solution should be developed, highlighting its expected value for consumers, marketers, and society. Please be creative and innovative in designing this product, service or solution. Ensure your designed product, service or solution is related to a societal problem.”
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